E-commerce
Nowme.
A custom online store for a favors business in Kuwait. From managing orders in DMs and writing invoices by hand to a fully automated bilingual storefront with custom product fields, bulk quantity controls, delivery scheduling, and ad tracking.
The challenge
A growing business stuck on pen, paper, and DMs
Nowme is a favors (توزيعات) business in Kuwait — custom-made bulk gifts for graduations, weddings, newborns, Ramadan, and more. They had been running entirely through Instagram and WhatsApp: posting products on their feed, taking orders through DMs, negotiating quantities over chat, and writing every single invoice by hand with pen and paper.
It worked when orders were low. But as the business grew, the cracks showed. Orders got lost in crowded inboxes, pricing was inconsistent, there was no way to track which Instagram ads were actually driving sales, and the team was spending more time managing orders than making products. They needed a proper storefront — but one that could handle the unique way favors are sold: bulk quantities, deeply customizable products, seasonal categories, and a payment flow that fit their business model.
Our approach
Designed around how favors are actually sold
This wasn’t a typical e-commerce build. Favors don’t sell the way normal products do — customers order in bulk (minimum 10 pieces), quantities go up in steps of 5, pricing changes with volume, and nearly every product needs customization: colors, messages, names, bottle types, card designs. Nothing out there could handle all of this, so we designed and built everything from scratch.
We started with the categories. Nowme’s products are seasonal — graduation season, Ramadan, weddings, newborns, Teacher’s Day, school events — so we designed the homepage around these categories with dedicated icons for each one, making it easy for customers to find what they need based on the occasion. From there, we tackled the hardest part: product customization. Every product has its own set of fields — some share options like color and message, others have completely unique ones. We built a flexible system that handles all of it without overwhelming the customer.
Since 99% of Nowme’s customers come from mobile (mostly tapping through from Instagram ads), we took a strict mobile-first approach. Every screen, every interaction, every form field was designed for thumbs on a phone screen first, then adapted up to desktop.
What we built
Key features
Custom product fields
Every product has its own set of customization options — colors, names, messages, bottle types, card styles. Some fields are shared across products, others are completely unique. All handled through one flexible system.
Bulk quantity controls
Minimum order of 10 pieces, increasing or decreasing by 5 at a time. Customers can't manually type a number — only the + and − buttons work, and the price updates instantly with every change.
Delivery date picker
Customers choose their delivery date at checkout. The system automatically blocks Fridays, holidays, and any custom dates the team sets — and they can override any of it whenever they need to.
Automated invoices
No more handwritten invoices. Every order generates a printable invoice automatically in the dashboard — the team can view, print, or share it in seconds instead of writing one from scratch.
Fully bilingual
Complete Arabic and English experience with proper RTL layout — not just translated text pasted into an LTR template. Every page, every product, every checkout step works natively in both languages.
Instagram ads tracking
Nowme was spending on Instagram ads with no way to know what was working. We integrated ads tracking (Facebook Pixel) so every add-to-cart, checkout, and purchase is tracked — giving them real data to optimize their ad spend.
The result
From handwritten invoices to a fully automated store
Nowme went from managing every order through DMs and writing invoices by hand to having a storefront that handles everything automatically. Customers browse by occasion, customize their favors, choose a delivery date, place the order, and receive a bank payment link via WhatsApp — all without a single manual step from the team.
The invoice system alone saved hours every week. The Instagram ads tracking (Facebook Pixel) finally gave them visibility into which ads were actually driving purchases, so they could stop guessing and start optimizing. And because the site was built mobile-first from scratch, it loads fast even on slower connections — which matters when 99% of your customers are coming from Instagram on their phones.
By the numbers
Impact after launch
30+
Hours saved weekly
5×
More customers
0
Lost orders
24/7
Orders while you sleep